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DeCA’s Promotion Push, New Ordering Process


Initiated in Display Period 6, DeCA’s Promotion Push program has changed the ordering process for display mandated items by pushing product out to stores, based on manufacturer sales projection. EIT recently completed an analysis of promotional sales activity for Display Periods 6 & 7 to determine the impact of DeCA’s pilot approach. The analysis found positive results in the test stores that implemented the new process. 

Empower IT (EIT) consistently serves in leadership roles within the industry via membership on the ALA Commissary and Exchange Council, the ALA Board, various ALA subcommittees, and the “Save the Benefit” Board.  Gina Jaime-Whitlock, Director of Channel Development, currently serves on the ALA Commissary Council and has spearheaded the recent commissary promotional analyses with support from EIT’s Business Intelligence team.

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